How a Rocket Touchscreen at a High School JV Hockey Game Transforms Athletic Recognition
It's a cold Friday evening in January, and the local high school hockey rink is buzzing with anticipation. Parents, grandparents, and students file into the arena not for the varsity game, but for tonight's Junior Varsity matchup. As families enter the rink, they're drawn to a sleek, interactive touchscreen display near the entrance—a Rocket Alumni Solutions installation that has transformed how this school celebrates its JV hockey program. Before finding seats, parents pause to search for their athlete's profile, review season statistics, and explore team achievements. What used to be a simple game program or static poster has evolved into an engaging, dynamic recognition experience that honors JV athletes with the same prominence traditionally reserved for varsity stars. This is the new reality of high school athletic recognition—where technology meets tradition to create meaningful experiences for developing athletes and the communities that support them. High school Junior Varsity hockey represents a critical stage in athletic development. These games showcase athletes working to refine skills, understand team systems, and earn varsity opportunities. Yet historically, JV programs have received minimal recognition compared to their varsity counterparts. Arena signage focuses on varsity achievements. Printed programs may list JV rosters as an afterthought. Trophy cases dedicate limited space to JV accomplishments. This recognition gap sends an unintended message: JV athletes matter less than varsity players.
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