Boosting Admissions with Interactive Campus Storytelling: Complete Guide to Technology-Enhanced Campus Tours in 2025
Campus tours remain one of the most influential factors in prospective students' college selection decisions. Research consistently shows that students who visit campus before applying are significantly more likely to enroll if admitted. However, traditional walking tours—while valuable—face inherent limitations in conveying the depth and breadth of institutional stories within constrained timeframes. Interactive storytelling technology now enables admissions teams to transform campus tours from passive experiences into engaging, personalized journeys that prospective students and families remember long after leaving campus. This guide examines how forward-thinking institutions are implementing interactive campus storytelling solutions, compares available technology approaches, and provides decision frameworks for admissions leaders evaluating these systems. Understanding Interactive Campus Storytelling Before evaluating specific technology solutions, admissions teams must understand what interactive campus storytelling encompasses and why it creates measurably better prospective student experiences than traditional tour formats alone.
Read More
